Gardening Direct Phase I
Delivering change to unlock the growth potential of 3 leading online & mail-order nursery and floristry brands.
Phase I
With new investment and a structured plan to grow online sales and improve customer experience, Gardening Direct commissioned a new Magento eCommerce platform, together with a brand refresh from which to consolidate and develop online sales.
OBB was contracted on a project management basis to liaise with both in-house and 3rd party suppliers to manage the project through to completion.
Key contract elements:
- Magento 2 build project management
- 3 brand consolidation
- Customer accounts migration
- New brand identity & guidelines
- Content migration & update
- Functionality scoping
- Customisation testing
- UX design testing
Key features:
Improved Sales Functionality
- Seasonal sales functionality to increase pre-orders
- Back in stock notifications leading to increased sales
- Increased customer engagement with 'My Garden' wish list function
- Customised checkout basket based promotions
Improved Customer Experience
- Customer ticketing system integration
- Simplified product cataloguing
- Integrated order management and despatch software
Enhanced User Experience
- Multi-delivery address functionality for gift orders
- Selected delivery dates and messaging for gift products
- Improved resources and informative content for customer confidence
- Increased visibility of approved customer reviews
Testimonial
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