Floors Today
Contracted to deliver a new Magento 2 eCommerce website, subsequently managing a full media and marketing strategy executed by a 3rd party advertising agency. (TV, radio, PPC, OOH)
Website launched 2020
Initially contracted to project manage and deliver a new Magento 2 eCommerce website, subsequently being retained to manage a full marketing & advertising schedule.
Managing both an external marketing agency (S3 Advertising) and an internal graphic designer delivering brand and sales campaigns driving sales both online and in-store.
Key contract elements:
Overseeing Implementation of Full Media Schedule
- TV advertising schedule – ITV, Sky Adsmart, S4C
- Radio advertising – South Wales
- OOH & bus advertising
- PPC and digital marketing campaigns
- Social Media
- In-store POS Materials
- Customer experience touchpoint evaluations
- Project manage Magento 2 design & build
- Marketing budget planning
- Reporting directly to the board & stakeholders
- Analysing ROI
- Manage online sales/website team
- Managing in-house graphic designer
- Email marketing
Statistics
Key features:
Sales & Marketing
- Media planning and buying
- Creation of radio adverts
- Extensive PPC campaigns
- Digital marketing strategy & implementation
- OOH advertising
- Mosaic profiling, brand messaging &
ROI Statistics
- TV ads increasing measured store footfall
- Month on month increased PPC driven sales
- Increased social media engagement
Website Design & Build
- Cross sell basket pop-up increasing AOV
- Bespoke product requirement calculator
- Click and Collection order functionality
- Klarna Payment Integration
- Feefo Reviews Integration
- Customer service managed live chat
S3 Advertising
Let’s Collaborate